Honda Dealership
Objective: To hold a successful private sale
Strategy: Using the dealership's existing database, 5000 potential customers were identified. A compelling, personalized mailer was sent out to the target group.
Results: The two day sale resulted in 552 people responding, slightly more than 11% which led to a record weekend sale of 47 vehicles sold.

Coffee Distributor
A large office coffee distributor was having difficulty setting appointments with the top 100 businesses in their trading area — each one representing more than $50,000 in annual revenue. Frustrated with their inability to “get in the door” they decided to try something different.
Objective: To secure five appointments from the 100 target base.
Strategy: A unique and compeling direct mail piece was developed to stop the prospect long enough to make an impression and pave the way for a follow-up call to set an appointment.
Results: 12 sales calls were successfully set up, far exceeding the target.