Target or Trash?
When was the last time you opened or paid attention to something addressed to "homeowner", "occupant", or "manager"? Chances are it’s been a long time.

Today, most of that type of generic messaging misses the target and goes straight to the trash. We are all leading busy, fast-paced lives — and so are our customers. Like us, they don't have time for things that are not relevant.

Meaningful or Meaningless?
If you don’t golf how likely are you to pay attention to marketing material sent to you about an exciting new golf product? In a recent case study a maufacturer painfully learned that sending out generic marketing materials to a pre-selected group of people based on demograpic information yielded very poor response rates yet when the same offer was targeted to golfers it yielded double digit results.

Understood or Unread?
If 50% of your clients are ethnic and have difficulty with the English language, does it make sense to send marketing material in English? In the automobile industry customer satisfaction is measured by surveys solicited from each new purchaser. A car dealership located in a heavily ethnic area could not understand why it was consistently ranked "poor" in their service when management knew they were doing everything in their power to treat the customer right. An analaysis found that new car purchasers were not sending the customer surveys back because they did not understand what the surveys were asking resulting in the manufacturer giving the dealership low scores on customer satisfaction!

Know or No?
You know your customers — but do they know that?

Customers prefer to deal with people and companies that know them and understand their needs.
Vig One To One provides the tools necessary to help you build a stronger relationship with your customers.
One that will enhance their customer experience and your bottom line.

THINK ABOUT IT!
With more than 5000 advertising messages hitting the average consumer every day how many messages get through to the right person at the right time? Very few. Yet most companies continue to rely on mass marketing strategies for driving sales and acquiring new customers without putting much thought into how to retain these valuable customers and how to create further selling opportunities.

Marketing messages to the consumer today:
must be specific
must be targeted
must be RELEVANT